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Consultancy
- National Rugby League |
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In 2000 I was
commissioned by Mr Mark Wallace, Marketing Director of the National Rugby League (NRL) to
research aspects of the rugby league fan. The resultant consultancy report "A
Comprehensive Assessment and Evaluation of the National Rugby League Fan" was
utilised by the NRL and their advertising agency to formulate a marketing plan and
advertising strategy. The research will continue throughout the 2001 season.
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Consultancy - Wests
Tigers Rugby League |
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In season 2000 I worked for
Wests Tigers Rugby League on aspects of their marketing. The club undertook a
questionnaire based survey which I was required to analyse and report on. Following
this I made various recommendations for marketing action and future research.
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Consultancy - National
Rugby League Referees |
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In addition to my work with
the marketing department of the NRL I have been working extensively with the NRL Referees
and in particular Peter Louis and Brian Grant. My brief is to prepare a simple
strategic plan for the next three years from which the NRL referees can work to innovate
and maintain their present effective operation. I have also begun work on a new game
performance appraisal system which the referees will utilise during the 2001 season.
This research will continue throughout the 2001 season. |